Over time, additional colors and their symbolism have been added to the flag with the Progress flag designed by Daniel Quasar in 2018 becoming popularized and widely used in recent years. This led to the creation of the Pride flag, originally designed in 1978 by Gilbert Baker. The intended idea was to own the symbol, but the community felt as though they needed something new and vibrant to reflect positivity and inspiration.
Prior to the rainbow flag, a pink triangle was used as a symbol which honored the same representation used to identify homosexual men in Jewish concentration camps. With our continued pursuit of diversity, equity and inclusion, we wanted to dig deeper and focus on the symbolism of the rainbow within the Pride flag - and what the colors mean to the larger LGBTQIA+ community. Over the years, brands and corporations have adapted the Pride flag colors across product, marketing and more to show rallying support during Pride month. The month of June has been recognized as Pride Month for over twenty years, commemorating the Stonewall Riots that occurred in June of 1969.
